Illustration for apparel.
Clients come to me for unique designs with sophisticated illustration, typography, and color for their brand's next apparel drop. From tee shirt one-offs to full design systems across larger collections, there's nothing I love more than creating pieces that both myself and my clients want to wear.
APTHCRY
Turkish Rug Socks
Apthcry® approached me looking to capture the essence of traditional Turkish rugs across a limited edition collection of woven socks. My hand-drawn botanical designs & rhythmic geometry (at just the right level of detail) paired with a captivating selection of pantones were key in achieving a Turkish rug look that would be successfully woven into their socks.
GUILTY USA
Guilty Girl
Guilty USA approached me looking for a clean type-based logo design with floral accents for their women's line, 'Guilty Girl. Using an angular typeface with personality and hand-drawn abstract floral patterns, the final design is equal parts edgy and feminine (and one of my favorites).
APTHCRY
Sneaker Heaven Collection
Apthcry® approached me looking for a kitchy tee-shirt design that would poke fun at sneaker resell culture, featuring an original sleazy corner bodega, character, and fresh typography. The final collection included 3 tee-shirt color ways and a zip up hoodie (2 additional Sneakercon exclusive color ways were added--one for Philadelphia and one for Hawaii)
APTHCRY
Bandana Collection
Apthcry® approached me looking for a sophisticated take on a traditional bandana design, with a seamless pattern when folded. What made this project interesting was our decision to use elements of the core bandana pattern to create a collection of apparel.
In these photos you can view the sock styles and tee shirts that made it to market for the initial launch, the additional color ways that were released months later due to high demand, and a design for boxers that was pitched but not produced.
GUILTY USA
Fitted Hat/Patch
Guilty USA initially approached me looking for a branded patch design for fitted hats. As we customized the varsity typography in the design, it became obvious that the 'g' had enough personality to stand alone as well. The LA based brand is now recognized by its iconic guilty 'g," which lives on many hat color ways and other brand items.
All work © Danielle Probst 2024. Do not use without written permission.