Virginia Department
of Health (VDH)
At West Cary Group, I enhanced the Virginia Department of Health’s creative approach to help expand awareness of their services, furthering their mission to protect and promote the health of Virginians. See some of that work:
Rappahannock Area Health District >
The Team
Creative Direction - Melodie Tutwiler / Alexis Gayle
Associate Creative Director - Lolita Foster
Art Direction & Design - Danielle Probst
Video Production - Brian Harrell
Illustration - Molly Cunningham
Doula Services Campaign
Rappahannock Area Health District (RAHD)
In some districts, VDH offers family planning care, including doula services covered by Women’s Medicaid plans. RAHD came to us for creative solutions that could encourage women to connect with their providers and discover how these services could support them. With a tight budget, we had to be smart—making every creative hour and image choice count.
Accurate representation was essential to this creative, so I prioritized sourcing authentic imagery. We crafted a warm, relatable, and comforting visual approach, avoiding sterile medical imagery. Our carefully curated imagery embraces diversity in hair textures, skin color, and body types, ensuring every visual felt intentional and true to our audience.
To maximize reach and impact, we developed a flexible 30-second video that could be used on waiting room monitors, social media and in email newsletters. Additionally, we created social posts, posters, and informational flyers to help reinforce key messages and ensure accessibility across different touch points.
Waiting Room Video Strategy
Chickahominy Health District (CHD)
This district needed an engaging waiting room video that would inform patients about their wide range of services. I proposed a dynamic, segmented approach to a 5-minute video that would use a combination of lifestyle footage, illustration and motion graphics.
Each program segment was designed so it could stand alone, making it easy to repurpose for social media, email, and other districts. To ensure broader reach, we included multiple CTAs and closed captioning with full Spanish translation.
'More to C'
Our intro played on 'More to See' and 'More to (C)hickahominy,' not just as a catchy hook but as a way to build anticipation and keep attention. We used a 'More to Chickahominy' lockup to introduce each segment, continuously tying back to the overarching theme throughout.
The Revive! Program was a unique challenge due to the sensitivity around the subject, so we used uplifting messaging and vibrant visuals for a more optimistic feel. Our title sequence references the program's free kit, which includes a naloxone nasal spray.
We told the story of the Healthy Heart Program through an engaging, fully-animated segment, bringing to life a familiar heart character that had been previously used on the health department's social channels.
All work © Danielle Probst 2025. Do not use without written permission.
Our segmented 5-minute video was made to be versatile for future use. Adding, removing or reordering segments could be done easily to repurpose this content for other health districts with similar offerings, and our graphics were used to create program-specific brochures. This work was so beloved, it had other districts asking when they could get their own video!